Sports Marketing: Asics' strategy to race ahead of competition, Marketing & Advertising News, ET BrandEquity
![Spanish Vissel Kobe's football player Andres Iniesta attends a press conference in Tokyo, Japan, October 22, 2018. Asics announced a sponsorship deal with Iniesta. (Photo by Kenzaburo Matsuoka/AFLO) [DSX-FLY4] Stock Photo - Spanish Vissel Kobe's football player Andres Iniesta attends a press conference in Tokyo, Japan, October 22, 2018. Asics announced a sponsorship deal with Iniesta. (Photo by Kenzaburo Matsuoka/AFLO) [DSX-FLY4] Stock Photo -](https://c8.alamy.com/zooms/6/a5a5c0df0e264be0a37c90aa86238291/pxjngm.jpg)
Spanish Vissel Kobe's football player Andres Iniesta attends a press conference in Tokyo, Japan, October 22, 2018. Asics announced a sponsorship deal with Iniesta. (Photo by Kenzaburo Matsuoka/AFLO) [DSX-FLY4] Stock Photo -
![Tokyo, Japan. 22nd Oct, 2018. Spanish football star Andres Iniesta (L) of Vissel Kobe and Japanese sports goods maker Asics chairman and CEO Motoi Oyama announce a contract of sponsorship with Asics Tokyo, Japan. 22nd Oct, 2018. Spanish football star Andres Iniesta (L) of Vissel Kobe and Japanese sports goods maker Asics chairman and CEO Motoi Oyama announce a contract of sponsorship with Asics](https://c8.alamy.com/comp/PXJJTD/tokyo-japan-22nd-oct-2018-spanish-football-star-andres-iniesta-l-of-vissel-kobe-and-japanese-sports-goods-maker-asics-chairman-and-ceo-motoi-oyama-announce-a-contract-of-sponsorship-with-asics-at-asics-head-office-in-tokyo-on-monday-october-22-2018-iniesta-joined-japans-professional-football-team-vissel-kobe-from-fc-barcelona-after-the-fifa-world-cup-this-year-credit-yoshio-tsunodaafloalamy-live-news-PXJJTD.jpg)
Tokyo, Japan. 22nd Oct, 2018. Spanish football star Andres Iniesta (L) of Vissel Kobe and Japanese sports goods maker Asics chairman and CEO Motoi Oyama announce a contract of sponsorship with Asics
Pic2Go - "Be invincible with ASICS" An effective event sponsorship should emotionally connect the brand values with the participants' experience. Here's a great example of ASICS sponsored Pic2Go activation at the November
![Tokyo, Japan. 22nd Oct, 2018. Spanish football star Andres Iniesta (L) of Vissel Kobe and Japanese sports goods maker Asics chairman and CEO Motoi Oyama announce a contract of sponsorship with Asics Tokyo, Japan. 22nd Oct, 2018. Spanish football star Andres Iniesta (L) of Vissel Kobe and Japanese sports goods maker Asics chairman and CEO Motoi Oyama announce a contract of sponsorship with Asics](https://c8.alamy.com/comp/PXJJTE/tokyo-japan-22nd-oct-2018-spanish-football-star-andres-iniesta-l-of-vissel-kobe-and-japanese-sports-goods-maker-asics-chairman-and-ceo-motoi-oyama-announce-a-contract-of-sponsorship-with-asics-at-asics-head-office-in-tokyo-on-monday-october-22-2018-iniesta-joined-japans-professional-football-team-vissel-kobe-from-fc-barcelona-after-the-fifa-world-cup-this-year-credit-yoshio-tsunodaafloalamy-live-news-PXJJTE.jpg)
Tokyo, Japan. 22nd Oct, 2018. Spanish football star Andres Iniesta (L) of Vissel Kobe and Japanese sports goods maker Asics chairman and CEO Motoi Oyama announce a contract of sponsorship with Asics
![Spanish Vissel Kobes Football Player Andres Editorial Stock Photo - Stock Image | Shutterstock | Shutterstock Editorial Spanish Vissel Kobes Football Player Andres Editorial Stock Photo - Stock Image | Shutterstock | Shutterstock Editorial](https://editorial01.shutterstock.com/preview-440/10051471d/ad13d9b8/Shutterstock_10051471d.jpg)