![TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden : TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden :](https://external-preview.redd.it/KoKMUsVE7_clqQMN3HZm7przH_gayinV4k3eFkRhzwY.jpg?width=640&crop=smart&auto=webp&s=66a365c5021cc72e49c3347ecf42c0213df6f873)
TIL that in 1986 Run D.M.C. became the first non-sports endorsement by an athletic sneaker company when Adidas gave them a $1M deal after they performed “My Adidas” at Madison Square Garden :
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Amazon.com: Signature by Levi Strauss & Co. Gold Label Boys' Straight Fit Jeans, Lake Merritt, 4: Clothing, Shoes & Jewelry
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